Seven Steps to Unveil Your Next Product in London like Steve Jobs

Ever wondered how the legend Steve Jobs built buzz for every new product that Apple launches. The iPad sold 300,000+ WiFi-only units the day it was launched. You might be thinking whether you can ever tweak your products like the great marketing guru. I believe you can. It would earn great profit to your company and it’s not that hard if certain things are kept in mind.

Here are a number of strategies that Steve Jobs applied to market Apple products and get success.

Focus on People not the Product
Rarely would you have seen Steve standing on the stage talking about the features of Apple products. Rather, he goes out of his way to talk about how that product affects their life. The idea is to talk about benefits not features. Steve would talk about how iPod shuffle is smaller than a pack of chewing gum but leave out technical details like processor speed or the screen resolution. Steve used a colourful collection of adjectives to give the customers a compelling picture of how his product will enrich their life.

Words Matter
When Apple launches a product the words are enough to leave you spellbound. The sales page of Apple uses a number of strategies to cause an emotional reaction in the reader and turn him into a buyer. Browse the sales page of iPad and you will read “It makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there’s incredible technology under your fingers” The words are so compelling that you feel you already own the device and WWW resting in your hands. Words make a huge difference. So, when launching a product make sure to use the right words.

Spread the Word Online
What really sets Apple apart is that everyone keeps on talking about the upcoming product months before even a demo is out in the market. Readers are not talking about what the product does but predicting what it might do. In this case, obviously the history helps. But even if you don’t have a history like Apple, you can start working with Press to create a buzz for your product. Create press releases and blog posts to get readers talking about your product.

Make an Event Out of It
When Apple launches a new product, you don’t see a speaker coming on stage to read a press release. When a person like Steve Jobs speaks, the world watches. You are not Steve Jobs but you can plan each and every word and gesture to leave the audience awe-struck. If you have the budget, plan a grand product launch so that customers as well as media take it seriously. And when you plan to arrange it at one of the product launch venues in London, success is sure to kiss your feet!

Focus on Design
Never underestimate the power of a product’s appearance. Try and launch something that people would love to show off. An aesthetically pleasing design can have a big impact on your sales. So, try and focus on the design of the next product you want to launch. And when we say design, we mean it like Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.”

Build Suspense
Curiosity is a big motivator to buy. Let your readers fantasise and discuss to great length all the possibilities. If you have made the readers say, “I wonder what would it would be like to experience something like that!” Your job is done. Build the suspense as long as you can. It will motivate customers to buy your product when it is launched. Apple does a great job in building curiosity in the readers like “Apps on iPad look and feel like nothing you’ve ever experienced.”

Market like Steve Jobs
Steve Job had the ability to see a problem and launch a product as the solution to that problem. Every product Apple launched has a story behind its launch. Keep the tech details for tech oriented interviews and press releases.

Thanks to Steve Jobs for giving us many useful marketing strategies. When you launch your next product in London, make sure to use these ideas.

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